The greatest potential the businesses have for further value creation is found in creating attractive and valuable experience products. The cluster businesses have therefore defined the following vision for their own development in the Arena Project: “Together we shall enthuse our guests with world class experiences."
“The Innovative Experiences Network” was established in an early phase of the participation in the ARENA-programme (2008-2012). The IEN-cluster now has 43 members, including the R&D-partners University of Nordland (Bodø Graduate School of Business), the NOVADIS Centre at the Nordland Research Institute (NRI), NOFIMA (on Costal Tourism), Lofoten Tourism vocational school at Eastern Lofoten Upper Secondary School and The Northern Norway Tourist Board. The business partners are mainly located in the Lofoten/ Vesterålen/Ofoten/Narvik/Salten/Bodø – regions and consist of leading attractions, museums, wild life safaris, cultural heritage centres, festivals, art galleries, historical vessels, outdoor adventure companies, hotels and accommodation providers, an airline, a mountain resort, incoming tour operators, a golf course, restaurants, food producers and Destination Management Organizations.
For further information
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